Cellphones have been an unprecedented revolution in modern life. In the agricultural sector cellphones have made connecting with farmers in far off regions both rapid and cost-effective, and a slew of telemarketing efforts have by major players in the agri-business sector have followed.
In a notable example, Bharti Airtel and IFFCO have come up with a partnership to reach rural farmers and assist them through giving them the information they need, when they need it, in the language they want, for FREE. Currently Airtel has launched the iCreate competition (available to the students of select colleges) and is asking for your take on how to help this service grow even further. We as a neutral third party agree with the spirit of this event, and we would strongly encourage you to participate. The deadline by which to submit the Executive Summary is the 28th of August, and as a carrot, the grand prize is Rs 1.25 Lakhs!
Even if you do not participate, you are strongly encouraged to read their summary of the business and the industry, both are really good reads. The link, for those who have been waiting, is:http://www.airtel.in/i-create/
Put your thinking caps on, this one is worth it!
Sanjit
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